What does it look like when a company brews more than beer, it brews lasting impact? In this energizing episode of On The Fly! host Joan Kaup welcomes Rhiannon Hoeweler, VP of Experience & Impact at MadTree Brewing, a Cincinnati-based company redefining what a brewery can be. From composting and green energy to urban tree planting and employee-led volunteering, MadTree is leading by example as Ohio’s first and only Certified B Corporation brewery.
Rhiannon shares how MadTree went from a garage startup to a three-location force for sustainability and equity. With a bold goal of delivering $5 million in community impact by 2030, this isn’t just a craft beer brand — it’s a full-fledged social enterprise.
Listen to hear more about:
- What it takes to become a Certified B Corp and why it matters
- How MadTree integrates environmental and social impact into every aspect of its operations
- How MadTree’s internal culture of volunteering and green values attracts talent
- Lessons for emerging entrepreneurs on patience, progress, and building a vision over time
Learn more:
- MadTree and their taproom locations, events, and impact stories:
- MadTree Brewing, Instagram, and LinkedIn
- Mad Tree’s annual tree-planting events: Let’s Grow Local
- Nonprofit partners: Strategies to End Homelessness
At Flywheel Social Enterprise Hub, we love partnering with companies like MadTree that blend vision with accountability, community with commerce. Whether you’re a founder, investor, or just someone who loves seeing good business done well, learn how Flywheel supports social innovation at flywheelcincinnati.org.
On The Fly! is sponsored by First Financial Bank
Learn More at bankatfirst.com
Learn More at bankatfirst.com
